Telemarketing is the method of selling or promoting of products and services by phone. It includes receiving orders, inquiries, donations in response to print and broadcast advertising, catalogs, and direct-mail promotions, and also receiving customer inquiries and complaints and finding solutions to it. It can be done at home, in an office or in a call center. It works in two ways, discovering the needs of the clients and to convince them to buy the products and services being offered.

Telemarketing today is not only a business but also an advantage to employees, providing them with end to end solutions. Multinational companies, insurance providers, and financial services companies like the banks all benefit from it. It allows them to get in touch with their customers twenty four hours a day and it also saves them time through the use of technologies.

There are five different types of telemarketing that businesses use to market their products:

Inbound Telemarketing - to receive calls from interested customers, in response to certain ads wherein telemarketers get to sell products and respond to inquiries.

Outbound Telemarketing - to call potential customers and sell products or offer services where the agent can also notify clients for special sales and promotions.

Business to Business Telemarketing - used to acquire customers and pass new leads to sales representatives and deal closers. Agents can keep other companies updated with the latest products. It has been proven to be very effective because of initial telephone contact.

Business to Consumer Telemarketing - this type notifies existing customers to buy goods and services, and present special offers through outbound calls.

Automated Telemarketing - used to process large volumes of incoming calls. Outbound telemarketing, on the other hand offers quickly at low cost, generating inbound telemarketing leads and sales. In both cases, special equipment contacts customers or receives calls from clients without any live staff needed.

Telemarketing provides countless possibilities and opportunities for companies to increase sales and improve their businesses in an economical yet effective way. It can also increase their efforts to reach out to their clients and win customer loyalty.